2017: REICH became KMR
The brand relaunch became visible above all through the new brand logo: a stylised head with safety helmet and the initials of the founder Karl Matthias Reich. By means of this, the close connection to the trade and to the values of the traditional brand become clear. This positioning is underlined by the brand message “The partner of craftsmen.”
The aim of KMR is not only to offer craftsman high quality fastening technology products, but above all to be a reliable partner in everyday working life. With this mission KMR positions itself as a brand for craftsmen and wants to grow to be the European market leader in the craftsman sector.
With the relaunch, the values of the founder Karl Matthias Reich have been strengthened, which have distinguished the brand for decades: high quality products made by craftsmen for craftsmen. “Understanding the user, understanding their day to day challenges and developing sustainable solutions – that is the DNA of the KMR brand” explains Tobias Fischer-Zernin.
With this image of ourselves, it is the aim of KMR as an innovation leader with craftsmen to shape actively the change in applications, regulatory requirements, occupational safety and materials.